Plastic Surgery SEO

Search engines have a results page that we are all familiar with. This is the page that lists websites after you type something into Google or another search engine. Most people only look at the first page of results, so you want your plastic surgery webpage to appear near the top of these results. What we’re trying to do with SEO is to optimize your website to show up at the top of Google whenever someone in your local area searches on their phone or laptop for things like:

• “plastic surgeon in {your city}”
• “rhinoplasty {your city}”
• “{your city} facelift”
• “cosmetic surgery near me” etc.

People in your state are actively searching for these kinds of phrases every day. So, by helping you show up higher on the search engine results page, more potential patients will learn about your practice and seek out your services. 

The Google search algorithm is how Google determines what amounts to a "quality score" for each web page. This score takes into account many factors such as quality links, well-written content, and keyword phrases. 

Search engine optimization is the science of figuring out this algorithm to help optimize websites to get a better "score." SEO marketers like the team at Digital Uptrend have perfected this science by running experiments. We determine how to find the balance that Google is looking for, so we put in a variety of relevant keywords relating to plastic surgeons in your area. It's also important to not create poor-quality websites or stuff with keywords that are hard to read. 

Our content team is always working to strike this balance and provide comprehensive web design services to create a webpage that will rank high on Google. 

When you type "plastic surgeon in 'state,'' you'll probably notice that results on Yelp or similar brands are near the top of the list, but it's entirely possible to rank higher than these review websites. At Digital Uptrend, we know how to run an effective SEO campaign to get the right people looking at your website. 

We do this by working with you to customize your website. Our team can update existing web pages or design a new one entirely. We also are committed to honesty and don't cut corners. We devise an SEO plan for your plastic surgery practice that is based on realistic expectations, achievable goals, and an obtainable timeline. 

These benchmarks will vary for each plastic surgery company we work with. Older websites will often rank higher on Google in a shorter amount of time than newer websites, but we will also be transparent with you about the expected timeline. We promise results, but we aren't going to sell you goals that we can't achieve.

One of the most important aspects of an effective SEO campaign is proper keyword research. We start by working with you to group and prioritize keywords related to the field of plastic surgery. We'll look at factors such as relevancy, search volume, and difficulty, and then map out the website to plan which pages we want to rank for each set of keywords. 

In the plastic surgery niche, most cities have at least 1,000 monthly searches from people looking up plastic surgery-related keywords. Even if your webpage only gets 1% of that search volume, you could end up with 10 more appointments and consultations per month as a lower estimate.

The Digital Uptrend team looks at a few main factors to optimize your website and increase your Google ranking. Here are some of the major components of our strategy:

Writing Unique Meta Descriptions: Meta descriptions are short descriptions of a webpage. Many websites have duplicate meta descriptions for different pages, and this issue will lower your site's score. We go through and make unique meta descriptions that Google will score higher.

Improving Site Speed: A slow website will frustrate viewers and make them want to leave the page quickly. Our website design team will fix any speed issues, so potential patients spend longer on your site and consider reaching out for a consultation.

Removing duplicate content: If your plastic surgery webpage has duplicate content, it will confuse the algorithm and lower the quality of your site. Our content creators will remove this duplicate content and create well-written, unique information for each page.

Introducing quality backlinks: Backlinks are when another website links to your webpage. But, not every backlink is created equal. Google looks at these links and determines whether quality, knowledgeable places are linking to your site. They want the backlinks to your plastic surgery page to be relevant and authoritative. If your site isn't being linked to in other places, our team will create quality backlinks by setting up social media pages or submitting your practice to industry-specific directories.

While this list isn't comprehensive, it does go into some of the ways Digital Uptrend optimizes keywords and web pages to ensure your plastic surgery business shows up on Google search results.

Have you tried SEO with another campaign and it didn’t go very well? We have helped various clients deal with issues such as:

• Penalized websites
• Webpages that have never done SEO before
• Brand new businesses that need to rank
• Plastic surgery practices that have changed locations 

We realize that many businesses have dealt with low-quality, shady SEO companies, but we want to change your mind about the importance of these services. Our SEO and digital marketing plans are customized to fit the needs of your specific plastic surgery practice, and we offer unparalleled access to all of our team members.