E-commerce SEO
Licorice
Client Overview
Licorice.com was a strictly e-commerce shop based on Shopify. Their shop had a lot of capital and a lot of entrepreneurial experience behind them. Running ads was no problem, but getting organic traffic could really save them a lot of money and optimize sales. So that's what we did.
Problems
- No content for ranking
- No traffic coming in to the website
- No forms being filled out on the website
Solutions
- Generated content for SEO keywords
- Optimized Google Search Console
- Optimize Google My Business
- Create hyper focused blog posts for keyword rankings
Increase In Traffic
As you can see, their traffic was bottomed out. After our SEO implementations, they started to really climb in both traffic, visibility, and ranking.


Increase In Ranking
Just looking at that main keyword, "licorice candy" they jumped 409 positions. For a well searched item, they rank now, number 3 out of all pages for that keyword.

Increase Conversion
Increase in traffic also brought about increase in conversion allowing over 2.8k separate orders over the course of 7 days!

Licorice's Story
Starting from day one, we were there helping them build their rep as an e-commerce store. We helped construct the content for SEO and saw them explode with being a huge licorice e-commerce store today.
What Things Were Like When We Started
Licorice is an e-commerce store that had just launched their initial version of the site when they reached out to us at Digital Uptrend.
Content & Pre-Launch Help
Working with Warren and John, we were able to produce fresh, relevant, content, add authority to the site with outreach
for candy and goods reviews, which saw massive jumps in keyword rankings and traffic many multiples before beginning the project.
Time Line and SEO Rankings
Within 9 months, and 11 months within launching, Licorice.com is now on the first page for "licorice" "licorice candy" and other related phrases and is quickly on track to close over $300,000/quarter. With close ties, we are soon tackling their new project, pretzels.com.
Growth In The Industry
E-commerce when done right can be one of the best business models. Being completely online poses its own problems, but nothing we haven't handled before.
Let us know how we can help make your e-commerce shop be the next Licorice.com.
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