Secret Window Events had been in touch with a couple of SEO companies. They were skeptical about many of these companies as they didn't feel trustworthy. The world of SEO has many nuances, and in reality, many SEO companies take advantage of people. Anthony trusted us with his venue and online presence and, although skeptical, let us proceed.

What Things Were Like When We Started

The website was dated. You could tell that the website was just not given the attention it needed, especially for a very visual and experience-based industry. We went through different design iterations until we found one that we could all agree on and would make the user welcome on the site. So we redesigned all the major pages and built out new ones.

Pricing Restructuring

When it comes to venues and other pricing varying industries, things can get complicated fast. The complex nature of this business model was creating hold-ups in the sales pipeline.

To fix this issue, we standardized pricing information on the website and included clear calls to action to ensure the user experience was easier for those looking for a venue.

Supplemental Services

Diversifying services can be just as valuable as focused and targeted services. While their venue did have an outdoor section, this only mattered if the weather was good. Since there was an off-season where weddings weren't as common, we highlighted other ways people could use the venue. This process helped stabilize earnings the entire year. 

Time Line and SEO Rankings

Most websites we work on try to implement all the new things first and then focus on the optimizations. But, this isn't always the best approach. 

Instead of going back and forth, we roll out all the design changes and significant website overhauls first. This sometimes means traffic results are slower initially, but you can't build a house if the foundation isn't proper. Instead of cheap tricks, we try to ensure the client's online presence is solid. From that stable foundation, everything can improve over time. 

That being said, we already saw good results. Then, after major website edits and SEO changes, their impressions doubled. These improvements hovered from 600 up to 1.2k impressions over four months.

Growth In The Industry

Local SEO for specific services like venues is always a fight, especially when large companies like hotels fight for the same audience. 

One of the best ways to win this battle is to specialize and hone local keywords and pages. If you don't, you often will get out clicked by ads and other companies that are just bigger, not always better. Our local SEO services ensured they could compete with these larger establishments. 

Having trouble reaching the visibility and traffic you need? Feel free to reach out and see what we can do for you.