Ophthalmologist SEO

At Digital Uptrend, we offer comprehensive services to meet all of these needs for new or expanding ophthalmologist practices. We specialize in content creation, website design, and local SEO optimization. 

You may already be somewhat familiar with the basics of web design, such as picking colors, fonts, and including links, and you probably know that each web page needs to contain written information. But, what about local SEO, and how does this process help ophthalmologists find patients? 

Search engine optimization, or SEO, is a side of digital marketing that focuses on helping websites rank on web searches. When you or anyone else Googles something, a list of results will pop up on the search engine results page, also known as the SERP. 

Most people only scan through the first page of options or even just the first few. So, if your ophthalmology business only appears later in the results, most people searching for an eye doctor will never find you. 

Our team of SEO experts is here to help with this concern. We have experience conducting research on best SEO practices for healthcare providers and their companies. Our talented content creators work with each of our ophthalmology clients to craft web pages that will rank high on the Google results pages. We use a combination of keyword phrases and local SEO, and we are quite familiar with keyword research and ensuring sites are properly optimized.

We've found that these local search results services are often the most important element. 

Local SEO poses its own challenges and advantages when it comes to SEO. As an ophthalmologist, you might serve a very dense population or a vast customer base that comes from different cities.

We've found a successful way to target your customers near and far for your eye care practice that reaches them and serves location-specific queries.

For example, if you are looking to find new customers in a particular city, we create landing pages or blog posts that mention this city. We run experiments to see how many times to mention the location as Google is often picky about what it wants. We ensure we don't include too many keyword phrases, as this can make reading the website a challenge. We combine best practices in web design with the tricks we've learned to make Google's search engine happy.

Check out our case study for an ophthalmologist who we helped take their practice to the next level.

View Case Study 

While localized SEO strategies are what we have our "eye" on, we don't cut corners in other areas of online marketing either. There are SEO companies out there who use poor practices that try to stuff a bunch of keywords or trick Google. But, good SEO requires more work and honesty than this. 

Everyone on the Digital Uptrend team is committed to working with our ophthalmology clients and providing high-quality work. We also offer content creation services where our writers research your industry and specific business and create each web page from scratch. They ensure every page is well-written so that any potential patients aren't confused by the information provided. 

Then there are our web design specialists who can build a new website for your business or make adjustments to a current one. We work with you to pick font sizes, colors, and overall design to reflect your company and appeal to your audience. 

We know each practice brings its own unique qualities to those they serve. Make sure that your website reflects that. We do that from an SEO-first approach by letting you help us build the keywords we go after.

We realize that many ophthalmologists and businesses across the board have had some negative experiences with SEO. Some companies offer only generic options that don't let you make changes or personalize your website. We know that your ophthalmology practice means a lot to you and that no business is the same. So, we offer direct access to our entire team and don't require annual contracts. 

To make your website benefit your online presence, we want to make sure that your website is specialized and optimized for your work. Before starting on optimizations, we sit down with you and show you our research on your chosen keywords. We work on a list to ensure that you get the right people for your practice or generalize to increase traffic.

At Digital Uptrend, we work with new practices that are just starting out and those that are well-established but looking to build their clientele. The services ophthalmologists offer are vital for so many people, so we never forget the human element either. We can help patients in your city, county, state, and more find your office so they can get the care they need. 

We know the ophthalmologist community is underserved regarding the online presence and SEO work. We want to make sure that you get the edge and can serve more and more patients. While some SEO companies only have experience working with other healthcare specialties, we've already worked with ophthalmologists, so we have familiarity with the terminology and the industry. 

At Digital Uptrend, we offer a free video analysis of your website. Being a company that prides itself on transparency, we make sure that there is no pressure and offer information for you to make the best decision for your practice.

We'll also help you achieve the goals you want with visibility and ranking beyond just a diagnosis. Honesty is one of our central values, so we won't promise results we don't prove. While it does take some time to optimize any webpage for SEO, we will show you changes along the way and include you in the process.

Discover how we can help patients in your area find your ophthalmology businesses. Contact us today.