Dental SEO

If you're in charge of marketing for your dental office or offices, you can't afford to ignore search engine optimization. The best way to reach new patients is with online marketing, and dental SEO is a big part of this.

But, you might not want to learn an entirely new industry, so letting the Digital Uptrend experts handle this side of marketing is a simple option. We help new patients in your area find out about your dental practice as we get your website to rank near the top of the Google search results.

Most patients today look for a new dentist on the internet. They go to Google and type in something like "dentist in my area" or "good dentist." Then, they look at the first few examples that appear. Most people don't scan beyond the first page of the Google results, so if your website doesn't show up at the top of the list, you are likely missing out on potential patients.

Ranking on search engines is critical for new dental practices and well-established ones. Even if you aren't in dire need of new patients, you want your dental practice to stay relevant and have a readable, informative website. Many people are more likely to reach out to a dentist office with a well-constructed webpage where it's easy to find contact information and a list of services offered.

Search engine optimization might be something you have heard of in vague references, but some of the phrases used might not make much sense if you're new to SEO. We don't expect you to be an expert in the industry as that's our job, but we do want you to feel empowered with knowledge and to understand SEO's importance. . Here are some of the key terms related to SEO for dentists:

White hat vs. black hat: These two phrases reference old-timey cowboy films. White hat SEO refers to good and effective techniques that make a website readable for users. Black hat SEO, on the other hand, is like the villain. These techniques seek to cut corners and trick search engines, but if these practices are discovered, Google will punish the page so it shows up further down the list of results.

Google's Algorithm: While it sounds vague, the algorithm is how Google engineers set up their search engine to run tests on websites. This is an automated process that happens to every website as Google's algorithm scans through each page to check for things like links, keyword phrases, and content. 

SERP(Search Engine Results Page): The SERP is a simple term to understand. The search engine results page is just the list of items that appear when anyone makes a Google search. While there could be thousands of pages of results, the first page is what truly matters. 

While there are other SEO terms out there, these are a few of the main ones relevant to businesses. Of course, if you have any questions about these practices and how they apply to you, the team at Digital Uptrend is happy to help. 

Dental SEO strategy involves including keywords in website pages that are relevant to people searching the web. There's a science to inserting these keywords in a suitable way to make Google show your website to more people.

Digital Uptrend has figured out best practices for including dental-related keywords. We create unique, well-written content for each page on your website that includes relevant keywords. 

For example, if the page is about implant dentistry, we will inform potential patients about these services and include keywords related to implant dentistry. This combination of search engine optimization and quality content makes Google analytics know your website is legitimate. Then, your dental website will show up near the top of the search engine results page.

Everyone at Digital Uptrend loves figuring out search engine optimization and how to get our clients near the top of the search engine results pages. 

We are SEO nerds that run experiments on Google's search engines to see the best way to help business websites rank higher.

It's our goal to be great at what we do. We are obsessed with creating reliable marketing strategies that implement best practices in web design, content creation, and search engine optimization.