Car Dealer SEO

Most people who shop for a car look online first. You'll miss out on many customers if you don't show up on your area's search engine results page. 

When someone near you searches something like "Toyota Camry dealership," you want them to find your website. SEO strategy implements common keyword phrases related to these and similar inquiries. Google has an algorithm that looks at every web page to determine its "quality score." To rank higher on the results and get more customers, you need to improve this score through a well-designed website and intelligent SEO. 

SEO is changing the game for car dealers because it allows local business owners to create as much online presence as some of the top leading car selling companies. These SEO services lead to more calls, more traffic, and more customers.

Even if you already have a website, it doesn't mean you're actually appearing to the customers in your area looking to purchase a vehicle. We like to call these websites 'online business cards' simply because they don't bring any new customers to your business. 

To work with Google's algorithm, you need a website that incorporates specific factors that prompt Google to promote your website. At Digital Uptrend, our web design team knows what Google and other search engines are looking for on websites. 

We include elements such as the right keywords, relevant content, and vital backlinks. By choosing and knowing the right keywords and implementing the right SEO strategies, you'll see massive success in your business.

Creating and implementing a list of effective keywords could potentially bring thousands of potential customers and traffic to your car dealing website.

Once you get on the first page for all of those keywords, you'll see a huge boost in people calling your business, and you'll be sure to see new faces coming in to look for a car to buy.

Even if only a tiny percentage of people that find your website buy a car, you'll still get an increase in sales and see the growth you need and want. 

At Digital Uptrend, we start our SEO services with each of our clients by developing a keyword list that's relevant to your industry. We find the right keywords through our own credible keyword research tools. These tools let you see what people in your area are searching for when shopping online for a vehicle. 

Here are some examples of what car dealer keywords should look like:

"Car Dealer + (City)"

"Used Car Dealer + (City)"

"Car Make + (City)"

"Used Car Make + (City)"

When people search for cars online and want a specific vehicle, like a Used Subaru in Colorado Springs, you know when they type in that keyword, they're more than likely looking to buy that car. They would be a prime candidate for your dealership, so you want to ensure your website shows up near the top of the results.

Of course, searches vary by city and state, so that's why you need an experienced SEO team to do the research properly. Even if only 40 people a month are looking for a specific kind of car, these potential searches add up when you think of all the various vehicles and searches that people are making around your county.

SEO strategy is a massive part of digital marketing for car dealerships like yours, but it's not enough to just add keywords here and there. Putting in too many keywords will make Google penalize your website, but not putting in enough will also work against you. Our SEO scientists have the experience to find the right balance of these keywords. 

The other important factor in digital marketing is creating a well-designed and written website overall. If your webpage contains a lot of spelling mistakes or is hard to read, potential buyers won't trust your business. You want a website that is easy to read and includes how to get in contact with you. 

Our web design and content specialists work with your specific car dealership business to create a website, or update an old one, that customers will find easy to navigate.

SEO is split into two aspects. The first is the work done to the actual website. This is what we call On-Site Search Engine Optimization. These are things such as meta titles and descriptions and the website speed. These factors impact your rankings and, if not up to par with Google standards, can push you down in the search results.

 Whenever we launch a campaign, we start by first going through a rigorous audit to ensure your website has all of the back-end optimizations Google likes to see. We'll analyze your competitors to see what we're up against and develop the extra material needed to outrank them.

After completing the first phase, we move into the second aspect of any SEO campaign: the Off-Site SEO. This aspect is equally as important as the first. Most of our off-page optimization strategy revolves around creating relevant backlinks. 

To be seen as an authority in the field by Google's algorithm, other places need to link to your website. These places need to be knowledgeable and related to your car dealership. The Digital Uptrend team can create backlinks by submitting your website to relevant industry lists. These links are a big factor in getting your business to rank locally and nationally.