SEO for Doctors

Doctors and healthcare professionals are some of the most influential people in our society as they play a vital role in the community. Doctors provide many critical medical services and help people when they're sick and suffering, but as a doctor's office, you still need to find patients in your area. Your business still needs to make enough money to pay employees and keep services running smoothly, and you also want to connect to more patients in the area who require your services.

Finding patients for your healthcare practice involves online marketing, as the vast majority of people search for local doctors and medical services on their computers or phones. Nearly every medical practice can benefit from digital marketing, whether you're a completely new practice or have been in your community for a while.

Successful digital marketing for medical practices involves excellent search engine optimization, also known as SEO. You might have heard about or even had an SEO campaign before, but the team at Digital Uptrend provides high-quality, honest SEO services that are specialized for medical marketing. Find out more about how SEO for doctors can help your medical practice and learn what Digital Uptrend can do for you with our comprehensive digital marketing services.

Now that we've touched on how SEO works and how it applies to doctors specifically, there are a few more benefits to point out. Here are some reasons search engine optimization is a good idea for doctors:

You can spend less money on repeated paid ads that aren't guaranteed to work.

• You'll gain a better reputation as a leader in the industry.
• You can generate new patient reviews.
• You'll stand out from competitors.
• You'll get monthly leads and appointments with new patients.
• You can increase trust between patients with a well-constructed, high-ranking website.

While SEO can take time, it doesn't take ages to pay off. With a good SEO strategist on your side, you don't have to worry about the ins and outs of the process and take time out of your busy workday to handle your website. Instead, you'll start to see results in as little as a month.

Many factors go into building a good website that Google will rank high on the results page, but keyword research and implementation is one of the key components of good SEO. Keywords are phrases related to your industry and geographical location, so when a patient's searching for doctors and prices in the area, they might type in a few words such as:

• "Doctors in 'City'"
• "Family Practice Doctor in 'State'"
• "X-rays in my area"
• "Endocrinologists near me"

When patients look up these phrases on Google, you want them to be led directly to your website. Including relevant keywords that relate to your services and the area you practice will ensure that new people find you. It's especially important to find people near your office with local SEO optimization.

But, this process is also a bit complicated. You can't just fill your website with a bunch of these keywords and expect to come up in near the top of the search results. Google also looks at other factors, such as if the website is easy to navigate and contains information that's knowledgeable and trustworthy. Adding too many keywords can make Google penalize your site on the search page, but not adding enough can also hurt your quality score. Luckily, our SEO professionals have studied these nuances and are ready to pass our knowledge on to you.

Some doctor's offices have used various digital marketing strategies already, while some are newer to the process. If you have used online marketing, you've probably heard about paid ads, and you might be wondering how and why SEO is different.

While paid ads can still be helpful, and our team can help you with these, too, they aren't the only or best option to find your target audience. Paid ads may reach some people who are interested in your services, but ranking on the Google search results as a local business is even better. These rankings bring your practice directly to patients actively searching out practices like yours. So, even if only a tiny percentage of people who click on your website make an appointment, you're still more likely to increase business than you would through paid ads.

While we are all about SEO here, Digital Uptrend also provides other website and marketing services. Ranking on Google also requires easy-to-use websites with relevant links and various service pages and blogs that contain informative content.

Our qualified staff can build a website from scratch or update an existing website with our web design and content creation services. And, as we make adjustments to your website, we will incorporate best SEO practices into every single part of your site.

As a healthcare professional, you have to meet standards of care to provide for patients, and as a professional, you don't want to work with a company that underestimates you or tries to lead you on.

At Digital Uptrend, we know that some SEO businesses make grand promises they can't keep to require extensive contacts that are intimidating to sign. But, we do things differently here. We know that SEO services can lead to results, but we also know it's a process. We don't require annual contracts and will work with you as much as you'd like to be involved. If you want a more hands-off approach, this is totally okay. But, if you want more personalized input into your website, we provide access to our entire team.

We even provide free audits of your current website that show how you're currently doing with SEO. From there, we work with you to discuss a plan to get your website traffic where you want it to be. Contact us today to get started.