While we don't expect you to be experts, we do love to help our clients understand our services and their value. It helps to give a brief overview of what search engine optimization entails and how it brings in new customers to your specific industry.

To start with, search engine optimization is simply the process of helping a web page rank on the search engine results page. While other search engines matter to an extent, Google is the big one.

Google has an algorithm that ranks websites and determines their quality. You can think of these rankings as a type of score, and digital marketers are experts at figuring out what the algorithm wants. While this all sounds rather straightforward, it's easier said than done. Google is often changing its algorithm and what it looks for from websites, and many factors go into making a good quality website. 

The Digital Uptrend team specializes in local SEO. We work with each of our Denver clients to learn about your specific company and the clients you're trying to reach. Then, we create a keyword map using our keyword research tools to find the kinds of phrases your audience is already searching for. 

Our team then creates web pages that contain the right balance of these keywords to direct people to your site while making the Google algorithm promote your business. 

Denver residents are already searching Google for local businesses just like yours, so you want to be at the top of the results page. This way, new clients will reach out to you. 

So, even if only a few of these new clients purchase something, you'll still have significant results. We have worked with completely new businesses as well as established companies that require a boost. SEO services can help all kinds of Denver, CO, industries. 

But, determining SEO strategy isn't all we do either. We also provide comprehensive digital marketing services. 

At Digital Uptrend, we understand that providing quality Denver SEO services requires a wide range of skills. Since we're dedicated to providing the best possible service to our clients, we extend our services far beyond search engine optimization. That's what makes us such a valuable addition to any business in any industry. 

Here's a look at what we're capable of:

Website Design: SEO involves grabbing the attention of quality leads and bringing them over to your website. To be effective, your website must be designed to convert and sell. That's where we come in. Our team of developers can redesign your website, update your website, or build it from scratch -- it's up to you! 

Media Production: Where text and words once reigned superior, photo and video content has risen in popularity over the past few decades. At Digital Uptrend, we provide photographers, videographers, and editors to ensure your media content attracts the right target audience. With our help, you'll continue to 'wow' your customers time and again. Not to mention, search engines love images and video content on your website. 

Paid Advertisements:  Although SEO is designed to relieve you from relying on paid advertisements, that doesn't mean they aren't still effective. These shouldn't be the only available tool to reach customers, but they can help. When utilized correctly and in the right scenarios, paid advertisements complement your SEO efforts exceptionally well. Our pay-per-click experts can improve brand awareness on any search engine or platform. 

Blog Content: Delivering quality and relevant content to your target audience is the easiest way to build a good relationship with potential customers. It helps build trust in your brand, establishes yourself as a leader in your industry, and proves that you're here for the greater good. It's also good for SEO and helps you rank better!

Social Media Management: A solid social media presence brings your SEO efforts full circle. The two complement each other well, with social media followers finding their way to your website and website users finding their way to your social media channels. We can also create quality infographics and captions designed to convert. 

Content Creation: Part of SEO involves creating every single page on your website with content that's easy to read and authoritative. Whether it's your service pages, the home page, or blog posts, Google will lower your ranking if the written content is terrible. Our content creation time writes completely custom pages that optimize for Denver SEO. All of this information is also well-researched and informative. Your clients will be directed to your information and services and will see you as a reliable source. We also work alongside you to cater to your brand and voice.

Whether you need a new website or just need to optimize the content on your existing web pages, our skilled team is here to assist you. We are all about honesty here, so we provide easy access to all staff. This option allows you to easily make changes to your site as we want you to be part of the process to whatever extent you're comfortable. 

We understand if you've dealt with shady digital marketers who didn't deliver or expected long-term contracts. It's our goal to do things differently and show you results so you have positive experiences with SEO that actually help your business. We don't require annual contracts, but we do offer free audits of your current website. Contact us today to request yours.