While there are nuances between B2B vs B2C, most of the work utilizes the same SEO tactics.

Whether you’re trying to reach potential customers, businesses, or just trying to get strangers to view your site, the same basic principles will apply:

• Research and find what people are searching for.
• Be innovative with something that can satisfy them.
  
• With what you’ve created convince Google that you can satisfy them.
• In B2B SEO you will continue to do this over and over again.

A significant thing to know when looking into a specific B2B SEO agency or B2C SEO is that the biggest difference between the two is the objectives of campaigns and core goals. 

B2B SEO (business-to-business) = the practice of selling products or services to another business.

Starting with online transactions, the business to business space is a bit more complex. A business to customer SEO strategy works easier because a customer can be influenced by a post about a sale on shoes and go directly to the website or store to buy the pair that they’re looking for.

It is more likely that the B2B sales funnel will not be such a short process. This is due to products and services being more widespread or intricate. This will take a longer time for someone to turn from a potential prospect into an actual lead, then into an legitimate paying customer.

Although the conversion rates are high, it is likely to take a few months from the time a business initially finds your brand, goes to the website, and continues to explore products or services until that business starts making transactions. It is this reason that B2B transactions will need more advanced SEO strategies.

B2C SEO (business-to-consumer)= the practice of selling products or services to consumers directly.

For B2C you will be in the realm of selling selling products or services online, the process of using business to consumer SEO is that consumers will somehow find your brand/website (usually through search engines), look through products and information, discover the services or products they are looking for, head over to the checkout and finally electronically pay for their chosen service or product. 

This is all typical online transaction. So it is not unusual that businesses need a way of showcasing services or products on their website, collecting customer data while checking out and accepting payments.

When it comes to B2B and B2C, processes like transactions, sales and messaging differ entirely from one another. This makes it especially important that marketers implement the right tactics for their customers (whether businesses or consumers).

As for both business types, randomly asking for backlinks won’t work either. You have to pick relevant sites that are relevant to your niche or risk getting penalized by Google.

If you have any questions for this article, feel free to contact Digital Uptrend - Colorado Springs SEO