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What Is An SEO-First Web Design Company?

Fri, 01 Apr 2022 21:34:41 GMT

At Digital Uptrend, we are SEO scientists, and this is our focus. But, we are also web designers who offer a wide range of services to create a beautiful, functional website for each client. Discover how and why our team puts SEO first but doesn't cut corners on other web design services.

What Are The Basics Of Business SEO?

You might have some idea about search engine optimization if you've had a business website before, but it's basically just the process of ensuring a website ranks high on the search results page.

So, if someone Googles something related to your business, you want to show up near the top of the first page as most people rarely look beyond these initial results. SEO marketers develop strategies to help web pages move up in the rankings so that you find new clients and grow your business.

Web Design With SEO

To succeed as a business in your online marketing efforts, it takes a combination of factors. SEO ensures that your website ranks on Google and other search engines, but good web design and content are part of this process.

Search engine optimization has become more sophisticated over the years as Google changes its algorithms. Now, it's not enough to stuff a bunch of keywords into a site. Instead, careful care has to be taken to place thoughtful, relevant keywords without overdoing them, and Google also looks at other factors such as linking and readability.

The team at Digital Uptrend knows it's vital to offer comprehensive website services, so along with our top-tier SEO services, we create a website that's easy for you to use, maintain, and edit.

Focusing Your Brand With A Unique Site

As an SEO web design company, we take a variety of factors into account when working with each of our clients. We are big on honesty and communication here, so we'll discuss the goals of your business and what you want your website to achieve.

Maybe you need a total rehaul, or maybe you're looking to make a few edits. Either way, we know how important it is to have a recognizable brand that customers trust.

After learning your brand story, we incorporate the narrative into your webpage. We've updated a variety of outdated or unreadable sites and turned them into sites that are easy to read and view.

Our web design services include working with you to put together:

The aesthetic of the webpage
Fonts and color palettes
Contact information
Specific webpages you want to build

Then, our web design team starts creating your new site, and we welcome your input along the way.

How SEO And The Web Design Process Go Together

A well-built site that's pleasant to look at and tells your brand story is foundational to your online presence, but as we are SEO scientists first, we never forget the importance of search engine results in this process.

While building your site, our content specialists write and create landing pages, service pages, blogs, and more that incorporate important SEO phrases. We have a scientific method that we are continually streamlining and experimenting with to find the right balance and right kinds of keywords.

Each website and page is unique, and our team researches your industry and the keywords that will get your company high on the search engine results page. All of this happens in the journey of building out your web pages just how you want them.

SEO Web Design Strategies Help You Get New Clients

Some specific strategies we use as digital marketers include locations -specific keyword research and relevant internal links. For example, one of our content specialists will add phrases about your small business to target the area you service such as your industries page. Then, they'll link back to other pages on your website to ensure potential clients can get into contact with you.

These steps are proven to help your business show up on search engines, but we don't do shoddy work at any point. Even if our content for your site has relevant SEO research, it still has to be well-written and informative. Our content team will not overstuff keywords or create something that makes no sense to your potential audience. Instead, they use SEO as just one tool, although a very important one, in their kit.

Adaptable, Personalized Web Design

The Digital Uptrend team knows that many people have dealt with shady or downright dishonest digital marketing companies, but we try our best to do things differently. We offer direct access to our team through Basecamp and don't ask you to sign an annual contract.

We know that the needs of your business are often changing and that the world of digital marketing is fast-paced. To keep up with demand and a changing industry, we customize our services to work for you and are there if you need to make adjustments to your website, such as:

Adding additional services
Marketing a prompt or deal
Changing billing terms
Including new information about upcoming projects

If any of these SEO strategy services or website content options sound useful for your business, we are here to help.

Get Help With SEO And Web Design

If you're looking to freshen up and modernize your existing webpage through a website redesign or if you don't have a website yet and need an entire website build-out, Digital Uptrend can help. We offer SEO services, content creation, website design, and website maintenance, and all of these options are individualized as we collaborate with you.

You can trust that we won't just create your website or add some SEO phrases and then leave you on your own. We provide ongoing help if you need it. Learn more about our services such as SEO for Colorado Springs or request a free audit of your site today.

What Digital Uptrend Can Do For Your Business

Fri, 01 Apr 2022 21:29:08 GMT

Running a business is an act of love and determination, and it takes dedication and time to create a thriving company. These days, marketing and advertising strategies are different from five years ago, and using the internet is vital to success. But, if you're a local business that doesn't work in online marketing, knowing where to start can be overwhelming.

What Is SEO For Businesses?

One of the best ways to find new customers is ranking on search engines like Google. Say you're a dentist's office or a real estate company and want to help your audience reach you. People in your area who need dental or home selling services will likely look online to find nearby businesses. So, if your company pops up near the top of the search page, you have much higher odds of finding new customers.

Most people don't look farther than the first page of a search engine's results, and some people don't even look past the first few entries. So, to reach your intended audience and grow your business, it helps to rank in one of these top ten entries. This is where Digital Uptrend comes in as we specialize in assisting companies' websites to show up on Google.

Digital Uptrend Brings Website Traffic To Your Business

At Digital Uptrend, we specialize in helping our clients' websites rank. This process is known as search engine optimization, and we work hard as an SEO agency to take your business to the next level. We focus on various online marketing efforts, including local SEO for small businesses. This is a highly individualized process as SEO can't be automated, so we ensure that your company's goals are given top priority.

How Does SEO Strategy Work?

Search engines such as Google use software that "reads" through web pages to find keywords. The more relevant keywords there are and the better constructed a website is, the more likely search engines are to prioritize the page.

SEO strategy combines digital marketing techniques with a focus on including essential keywords. For local businesses, this involves including phrases that pertain to your specific industry and location-specific keywords to help people in your city and county find you.

How Digital Uptrend Helps Your SEO Efforts

The team at Digital Uptrend knows ranking high on the search engine results page is vital for small businesses, especially although businesses of all sizes can benefit from these services. We focus on SEO tactics that increase your website's credibility.

We are SEO scientists that run experiments and research on how to get your website seen by potential customers. Google often changes its formula for what it considers a credible website, so we take the guesswork out of this process for you.

Why Quality Content Helps Your Digital Marketing Strategy

Along with our SEO services , Digital Uptrend also provides high-quality website copy. We provide content creation and website design services, depending on your company's needs and what your long-term goals are for your website.

Including relevant keywords is important for your site to rank on Google but it's not the only factor we take into account when devising a marketing strategy. Google also looks for well-written websites that contain useful information. Our content specialists create well-researched, helpful pages for your website that are reader-friendly. This information helps potential customers learn what they need to know like how to contact you and the services you offer.

We don't use gimmicks or try to spam or scam. Instead, we use a tailored strategy that devises our research SEO techniques with best practices in website design.

How SEO Has Helped Businesses Like Yours

Many of our clients were looking for help finding new customers but struggled to show up on search results. We helped these clients show up on search engine results pages. These results have led many of our clients to get the success they were looking for in business growth.

We love online marketing and figuring out how to make web pages rank higher than ever before. We know that small businesses are often competing against large corporations with many resources, but we have the formula figured out to help you find your intended audience.

We want our clients to be happy with the results, so we work with you to drive traffic to your website while building reliable, engaging web pages.

Grow Your Small Business With SEO

Digital Uptrend has worked with many companies across a wide range of industries. We've helped over 100 clients in fields such as real estate, home repair, e-commerce, insurance, and more.

So, whether you're a new business just starting out or a well-established company that needs a boost, we create a digital marketing strategy to get you the results you want. We don't cut corners with low-quality content that pushes keywords unnaturally. Instead, all of our content specialists take time to research your specific company and competitors. Then, they craft your website to include SEO keywords and readable pages.

How To Grow Your Business With SEO

Our SEO Colorado Springs company pushes the boundaries of SEO while looking for new ways to help our clients. When someone in your area types in a Google search about your industry, we want them to be led directly to you. Our mission is to provide results while working with integrity.

If you are curious about how we can help your business with individualized marketing strategies, reach out today to schedule a consultation. We even offer a free SEO audit of your website to help you assess how your site is currently doing on Google and find how to improve your results. Contact us today to get started.

The Importance of Great Content in SEO in 2021

Tue, 16 Feb 2021 18:46:55 GMT

The Importance of Great Content in SEO in 2021

SEO content is extremely critical when writing a blog post or site content, especially if you are looking to increase search volume from Google's search engine. This allows sites to receive even more organic traffic, which can turn into more clientele for businesses if done correctly!

More than ever people are using the internet to find the services, products, and information that they are thinking about or specifically looking for. As a result, organic search is the number one place for businesses looking to get more organic traffic to their site.

There is an old saying in SEO that says, "If you wan t to hide a body, you do it on the second page." This is said due to the fact that when anyone looks up something in google there is a very small percentage that actually looks past the first page for the information they are looking for. This means unless you are on the first page you may not be seen by all the different people online. Meaning without some sort of SEO help you will not be able to rank for the number one position.

That is why using SEO content for your website is extremely critical for the success and rankings on Google.

What Is SEO Writing?

If you are asking yourself, "what even is SEO writing?" SEO content is the process of writing quality content with an SEO strategy in place.

Search Engine Optimization, otherwise known as SEO, requires great content strategy, relevant keyword choice, and content that is relevant and represents the site while keeping the user experience in mind. By implementing these keywords into quality content, it allows Google to understand what your content is truly about.

As a search engine, Google trolls your website and tries to determine if your webpage's written piece of content is essential and relevant. You also get more google algorithm points by providing an SEO optimized monthly blog post, consistently.

Google and other search engines use an algorithm to determine the authority, quality, trust, and relevancy of the site. This relevancy can be determined by select keywords that users are typing into the search engine matching the keywords used on the content of the site.

These specific keywords and terms are determined by keyword research and help determines how the writer structures their content. The quality is created by adding in related NLP terms and creating content that is relatable to the targeted audience. The authority comes from continuously producing SEO content through your blogs and 'do follow' backlinks. Trust comes from social links.

Here are the basic steps in creating SEO Content

Step 1. The SEO specialist will do research-based on the targeted audience, competitive keywords, and best keywords with high search traffic and low keyword difficulty.

Step 2. The content writer will be given the best keywords to rank for in the content and selected NLP terms to increase its relevancy to Google's algorithm. To truly optimize around a top keyword in content it is also a good rule of thumb to adjust the meta description & title to integrate that keyword on the respective web pages.

Step 3. Now the SEO content writer will do their own additional research to truly understand the niche through and through. Keeping in mind that Google also ranks depending on the natural flow of content so just sticking in keywords and terms will not help if the content itself is not of true quality and relevant. You will want to create content that is appealing to the readers.

Step 4. SEO techs will now add backlinks to push power to the site and the specified keyword.

*there are many techniques in SEO, to determine the placement of keywords and amount of times they are used, to write content.

How Does SEO Content Help Your Site?

When a user of the internet types a word or phrase into the search engine, the search engines rank the content in the order of importance and relevance.

As a result, if your business ranks on the first page of the search results, your business website has a significantly higher chance of the user visiting your site. And it's known that the more visitors to your site, the higher chance of getting the sale. As such, higher sales means higher profits. Your conversion rate and profits will be higher than someone whose website ranks on the 14th page.

Digital Uptrend Case Study:

A client wanted to go after the keyword fans that blow cold air.

After optimizing the content and implementing other SEO elements we are happy to see it is now in the 1st place ranking!

Everything you do to optimize your site, from keywords, SEO content, site structure, and backlinks, makes a considerable difference to Google and other search engines.

But SEO Content isn't Enough...

Anyone in the SEO community can vouge that optimized content creation is not the tell-all for getting ranked higher. Although SEO content is a huge factor when trying to get higher rankings on Google's search query, there are many other factors to consider.

What it takes to rank!

Backlinks that push power to your site, site structure, optimized meta titles and descriptions, page speed, correct linking of social media pages, and many other things are all factors to consider when implementing an SEO strategy. If you are a business owner looking for the most in an SEO company, you'll want to be sure that all of these things are implemented. You can also reach out to our knowledgeable team here at Digital Uptrend to see where we can help!

Like to learn more? Read about our article on How Long Does SEO Take .

How Long Does SEO Take?

Wed, 26 Aug 2020 00:04:13 GMT

Common Questions #1: How Long Does SEO Take?

Results Are Everything

Search engine optimization (SEO) is complicated, and doesn't happen overnight. If you are a business owner today who is still trying to adjust to digital marketing practices, you may be asking the question; how long does SEO take to start paying off and showing results?

If so, you are not alone! The problem with this kind of question is there is not a simple or standard answer. There is only a sort of "generic" answer, of about 6 months or so. The problem with applying that answer to everyone is that every business is different, as well as every digital marketing company has a little bit different way of doing things.

And just like you can buy discounted items at most any store, you can also buy discounted SEO services. However, when you take that risk with half-priced paper towels, the worst case scenario is that you end up having to use twice as many (or more). When you take a chance on your SEO services, you're risking your entire business - and the ability to buy paper towels, at all!

Because bad marketing equals bad business. Bad business equals a bad profit margin, and possibly even a bad reputation. A bad reputation, could ultimately result in your business failing completely. Although you may say to yourself that wouldn't happen, the reality is that it happens all the time. The American Dream is alive and well today, but the competition is incredibly fierce. In order to play, you've sometimes got to pay. When it comes to the advertising and marketing of your business, this is something you're really going to need to consider carefully.

Never has the saying "you get what you pay for" been more appropriate. Weigh your options carefully, and be sure to research the choices you narrow down thoroughly. Ask to see examples of proven successes, and of marketing campaigns. Look at past ideas and strategies, taking extra care to get a feel for the company and its team, so you can gauge whether or not you're a good fit with each other. Make sure they are able to demonstrate the fact that they "get" you, and what you're trying to convey.

These are all vitally essential to the kind of relationship necessary between a business and its advertising and marketing company, in order to succeed and achieve the kind of positive results you pay someone for. Your SEO and digital marketing services don't have to cost you an arm and a leg, but certainly if you're paying someone to do this, which is practically a necessity these days, you can expect viable, measurable results. Therefore, the next logical question is; when should you expect to see these results? After all, that's a huge part of the whole reason you hire them in the first place: to get results.

Time-Frames Are Unpredictable

OK, so we've established that every business is different, and all marketers should have their own unique approach. Still, there has to be a time-frame you can expect to see results in, right? Otherwise, a good sales rep could string you along for years. Then again, a good marketing company could be achieving worthy results for you, for years.

So what is reasonable to expect from the digital marketing company you hire?

About the only thing that can really be gauged is the fact that you shouldn't be paying more money out, than you are receiving back in, from your advertising budget. In other words, your digital marketing company should be steadily making you money.

You should also see better results over time, so that you see an increase in business at 12 months that's more than you saw after 6 months, and much better than at only 3 months. Your digital marketing company should also be able to show you hard data, showing the difference they've been making for you over time, at any time you request.

Keep in mind that SEO is always changing, and its exact science and algorithm method is one of the best kept secrets in the universe! Google has become better and more refined about their practices over time as well, and they do not allow their specifics to be learned, which is actually good news for everybody. It keeps the competition fair, because it's not predictable, therefore more accurately reflecting the ever-changing needs, opinions and preferences of the average consumer.

Quality Over Quantity

The other big thing you have to remember here, is that quality over quantity really matters. It's not hard to show visible results for things like website visits or even leads. Even the most discounted SEO firms can accomplish visible increases in numbers like these, fairly quickly and easily.

Oh, did you say you wanted good leads, not just "blind" leads that result in more time spent (work) for you or your employees and less or no change in sales?

Well, this is your first lesson in "you get what you pay for", and it was free! Next time, it will cost you in real profits - or lack thereof. A good digital marketing firm will not only get you results, but it will get you the kind of results needed to increase your sales, your brand awareness and ultimately your reputation itself.

Plus, they can show you how they accomplish these goals, over the time-frame specified in their marketing campaigns. Don't pay someone to do a discounted job on your business advertising. When it comes to digital marketing, there are a lot of choices in companies. Take the time to research and talk with each one you consider.

Go over what you want, what you expect, and how much your budget is. Then listen carefully to what they initially discuss and present for your business goals. This decision will be one that directly impacts the success or failure of your business.

Each member of their team is important, as well. You may even want to briefly speak to each person who will be working on your account, or schedule a conference call. Little things are all worth mentioning.

Remember: hiring an excellent digital marketing company that understands your needs and does high quality work is probably the single most important business decision you can make. Be sure you make the right one!

What Are Backlinks?

Tue, 09 Jun 2020 08:17:34 GMT

What Are Backlinks?

When you’re looking into doing SEO, you are basically making changes to your website design and content that make your website more attractive to a search engine. Search Engine Optimization (SEO) is the process that organizations go through to help make sure their site rankings are high in search engines for relevant keywords and phrases.

For a well-rounded organic search strategy, there are three types of SEO: technical SEO, on-page SEO, and off-page SEO. By breaking down your strategy and thinking about search engine optimization as these three categories, you will have a much easier time organizing and executing your optimization plans.

We are going to focus on off-page SEO, specifically Backlinks SEO in this article. In SEO terminology, a backlink is a hyperlink that links from a webpage back to your own webpage or website. Search engines, like Google, consider websites with more backlinks more relevant in search results pages.

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Basically, backlinks to your website are a signal to search engines that others vouch for your content. If you have enough sites linking to your website, search engines will infer that the content on your webpage is worth linking to, therefore also worth ranking you higher in search results. Earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

The process of obtaining these links is known as link earning or link building. Backlinks can be time-consuming to earn and it’s very easy to get caught up in the idea of getting as many backlinks as possible. The more, the better, right? Not necessarily. You want to link build organically, meaning people discover your content and choose to link to your page. Whether that be via social media, word of mouth, or search engines. By creating truly useful content that people want to link to, you improve your chances of earning more backlinks.

If you want to link build with quality sites, you can try a few different, beloved methods:

Unlinked mentions: reaching out to authors who have your brand on their site and asking them to make the mention clickable.
Guest blogging: creating quality content for another website in exchange for a backlink
Broken link building: find dead links relevant to your content and reach out to the authors to suggest they replace it with a working link to your site.

The quantity-over-quality strategy is outdated and frowned upon in the SEO world. Search engines value the quality of your link profile over the quantity of backlinks you have. Having a balanced and diverse backlink profile built naturally will boost your site’s strength. If you have thousands of low-authority, spammy links attached to your site, search engines see this as a sneaky way of getting around their quality guidelines and can hit you with a big drop of your rankings, and it can be more difficult to come back from something like that.

There are different forms of backlinks, all of which help to raise your rankings with search engines. These include images, banners, and badges, hyperlinked text, URL’s, and embedding in videos and infographics. Our article on seo for car dealerships outline how to hyperlink and the various backlinks in that niche. Keep in mind, these need to come across naturally in the content. URL’s are hard to place naturally, but can easily be replaced with a hyperlink if used in a place that makes sense. Plus, hyperlinking the website name as opposed to using the URL looks much tidier and gives a clearer idea of where the link is leading them.

If you’re starting from the bottom, here is a good strategy to start earning organic, quality backlinks:

Local Listings and Directories

A simple, yet tedious, way to score backlinks is to go through all the local directories. Whether you are creating a new business listing or making sure your existing listing is current with correct information, this is the easiest way to score backlinks. Many consider it low hanging fruit, but with your name, address, contact details, and a link back to your website, you’re earning good street cred with these listings. Be sure to not only update on Google, but also Yelp and your social media pages.

These directory backlinks are a standard first step for every website. It’s a “two birds, one stone” kind of process because you earn link credit for your site as well as invite new customers to find you. Just be sure that when you write your business description, you mix it up for each directory. If you just copy and paste, it could count as duplicate content and trigger the search engine to negatively impact your score.

Existing Relationships

This ties into the “Guest Blogging” we mentioned earlier. Now that you’ve dotted your T’s and crossed your I’s, it’s time to start utilizing relationships and offering an exchange of value. Consider your existing relationships and determine if any of them could provide a good link opportunity for you. They don’t need to have the same status of the New York Times, but a decent website and a good relationship with you could be just enough to be beneficial.

For example, offer to write a glowing review of a product or service your business uses that they can put on their site. In exchange, they can include your name, along with a backlink, in the author bio. Or you can keep it subtle by using a small, clickable business logo, which would allow the review to shine. Exchanges like this are valued and often underestimated. Consider your partners, clients, suppliers, and so on and start considering what you can offer them.

Guest Posting

This tactic takes a lot of work, but when done right, it works very well. Start by researching into relevant industry blogs, business, and influencers. The key is to find opportunities where you can offer something well-written, insightful, and perfectly tailored to their audience. If you want these people to consider and accept what you’ve written, you’ll be more successful if you present a tailored post that you’ve already written. Especially if they don’t know much about you, the goal is to pique their interest enough to give you a chance; first impressions are everything.

This can work both ways; allowing others to guest blog on your site could expand your network while also giving you content. Most likely, they’re going to backlink to the post they wrote on your site.

Bad Backlink SEO Tactic

If you want to avoid negatively impacting your search engine ranking, avoid Hidden Links. These are links on a website that the site owner has literally hidden from users and from Google. Search engines consider these spam and should be avoided at all costs. For example, white text on a white background, hiding links in a punctuation mark in a random sentence, and even resizing text so small it’s almost invisible.

Site owners will do this to hide a lot of links on their website, and if one of those links comes back to you, it will most definitely affect your rankings. Their site ranking gets penalized by violating one of Google’s quality guidelines, and in turn, will pull down the overall quality of your backlink profile.

There are several steps, start to finish, to successfully link build your website. Although it may seem daunting, keep in mind it isn’t complicated. With a solid approach plan and a firm understanding of what you want for your site, you can be rewarded tenfold. Once you see your website rise in the rankings and see your traffic and revenue increase, the tedious process of link building will be worth it. Analyze each potential link carefully, make sure it’s a good one that will pass value to your site and then follow a tailored outreach strategy to secure it. Happy linking!

What Are Organic SEO Services?

Thu, 12 Mar 2020 04:28:15 GMT

As a business owner it's easy to understand the importance for users to be able to find your website. Organic SEO services are where businesses are reassuring their businesses authority online.

What Are Organic SEO Services?

If you get results from search engines there will be 2 types of results that come up. Some that are paid and, the one we will be focusing on, organic results.

Organic SEO is a type of marketing strategy made from smaller sub strategies to help your business’s website naturally place higher or rank at the top of unpaid, organic search engine results pages. These results appear because of the relevance of the search or keyword terms used. In order for organic seo to work you must make sure that it is authoritative, relevant and has high value.

How To Know Between Paid Vs Organic Rankings

Nowadays users are understanding the difference between an ad and what looks more natural and trustworthy. Organic SEO gets businesses to the top while still allowing the user to perceive it as a natural ranking.

As you can see paid rankings are easier to spot because they have an AD right next to their websites’ name. We decided to search the keywords in the industries “lawyers in colorado springs seo ”

It has made its way to the top of the search page but let's face it users are becoming smarter and will always want authentic results, plus when you pay for the ranking you also have to pay every time someone clicks on your site whether it was on accident or not.

This is a list of businesses that are using organic seo services to rank in the top 5 of this search:

Paid adverts can end up costing you more than intended, while organic traffic costs are minimal in comparison and can do the exact same job if not better. This is done through organic SEO services.

A business’s website is where you can promote and share your services, products and your business’s brand. But what happens when you realize that your website is not bringing in as much traffic as you need to help your business succeed?

Some of the organic SEO services that contribute to an increase in traffic and success are:

Backlinks - These are links from another credible site to your business’s website. This will help boost your website's power.
Site structure & sitemaps - Making sure that your website is user friendly and mobile optimized.
Internal Linking - This helps google’s algorithm understand that your website is relevant and connected through internal links. An internal link is one that links a page to another page on the same website.
Optimized Content & Keywords - This is the process of improving the design and performance of a site's pages, giving unique value to the intended users. This will include user experience, design, specific keyword research and use and so much more.
Navigation
URLs

An organic SEO campaign will not completely guarantee that your business will become a household name all over the world, however it will ensure that your website ranks highly in search engine results pages (SERPS), which will get you more site traffic, sales and longer lasting results. .

Why Are These Organic SEO Services Important For Your Business?

Organic SEO is crucial for businesses because a whopping amount of people using search engines will never click past the first page of results especial with local SEO in various locations . In SEO we like to say “If you want to hide a dead body, the best place to do that is on the second page..” This is just an example of how many people actually go past the first page of results when looking for products or services .. very few.

If you are not ranking highly and on the first page, you will be sure to lose out on traffic and struggle to bring recurring leads and sales to your business.

Organic search engine optimization is important for businesses because in today's world most consumers rely on search engines to find what they need. Over 90% of online experiences begin with a search engine- more commonly Google.

You might as well be saying sayonara to necessary revenue if you don't appear at the top of organic search results.

Truth is more than 40% of revenue comes from organic traffic. And we can’t forget to mention that search engines deliver a rate that’s 8x higher than traditional marketing. Utilizing organic seo is a valuable marketing avenue that’s waiting to drive revenue for your business.

Digital Uptrend: An Organic SEO Company

Here at Digital Uptrend, a qualified and trustworthy organic SEO company, we know that in order to get to the top of search engines for your business we will need to provide quality links paired with proper onsite optimization and up-to-date SEO knowledge. We know that exposure and an increase in potential clients or customers is the name of the game and if that is what you are looking for, we know we can help. Digital marketing, website design/optimizations, linking strategies, meta tags, keywords and understanding complex algorithms are just a few pieces to this SEO puzzle that we specialize in. Digital Uptrend has had extensive experience helping business owners like you dominate the search results and bring in lasting revenue.

Unfortunately there is no get-rich-quick type of SEO and getting long lasting authentic results will take time but Digital Uptrend has the knowledge and the power to to get your business where it wants to be. Your business’s SEO campaign will need time, power and a team of dedicated and knowledgeable experts willing to tackle the hard stuff and go the extra mile to put you on the first page of any search engine results page.

If you need organic seo services from a qualified organic SEO company, Digital Uptrend is here to help! Call us TODAY to find out how we can organically grow your bussines’s revenue and search results placement through our undeniable knowledge of organic seo services.

CALL US AT (719) 249-7470 to find out how we can help!

Blue Rocket SEO and Why People Are Avoiding It

Sat, 22 Feb 2020 02:41:34 GMT

Blue Rocket SEO is a scam business disguised as an SEO and marketing agency If you go online to look up an SEO agency for your business you may have already come across them, do to their conveying content and somewhat professional demeanor, some businesses looking for help even gave out their own information to get a quote from them. Unfortunately getting nothing in return except for a false invoice sent straight to the business.

For years more and more businesses have heard, or unfortunately gotten, the inauspicious invoice of $95.87 for search engine optimization from Blue Rocket SEO. It seems to be the lucky number sent to all the other businesses they choose to prey on.

Here is an example from WHIO NEWS report on the breakdown of this phony SEO company after even sending the BBB the invoice:

Business owners should always be vigilant to avoid being taken advantage of by phony scams like this, whether it’s from Blue Rocket SEO or any other SEO agency. We created a list of how to know an SEO agency is a good fit for your business.

How to Know an SEO Agency is Qualified

It is important that businesses, looking to scale or just find a qualified marketing team, know SEO fundamentals and understand the specific attributes that indicate an agency is qualified for the specific industries , reputable, experienced and dedicated.

1. Optimize Main Website For SEO

A successful SEO strategy starts on the main website. The website must have SEO-optimized content, proper internal links, google my business, server response codes, useful site maps and a URL structure. A professional and qualified SEO agency can assist you with those things. An SEO agency can create web design strategies to make sure that your business is starting off correctly. Then go further into optimizing a business’s site in SEO terms.

2. SEO-Optimized Content

Being up to date with google’s algorithm is incredibly important especially when it comes to creating the right content (text) for your site. A qualified SEO agency will be familiar with different tools like Ahrefs to help audit websites, research specific keywords & backlinks and even compare the competitors.

3.Proper Internal Links- Backlinks

To master Google’s algorithms, you must first know how to create proper internal links to master backlinks. To establish these Backlinks, a business must have set up an effective site structure. To have domain authority is to see your business rank higher amongst other similar sites, this can only be done with backlinks in mind.

Again specialized SEO agencies will know specific trusted tools and software they use to find businesses domain authority. Having a high domain authority score will help distinguish your business online from competitors in your specific niche. So even if you are one of the best in your niche, unfortunately, it will not matter to Google, so it also needs artificial metrics to help establish a baseline.

4.Online SEO Marketing Is a Never-Ending Process

Any credible agency will never tell you SEO is just a one time thing! To show Google that a site is legitimate and gaining legitimate traffic, one must be consistently and constantly implementing marketing and web design fundamentals, otherwise ranking is sure to decrease.

5. Qualities to Find in The Right SEO Agency

It is important to know the qualities you want with the right SEO agency, here are a few below:

Make Sure They Are Reliable

Reliability is a huge factor when it comes to SEO because agencies must stay up to date with current algorithms, tools and software. It is always a good sign when agencies stay in reasonable contact and will likely set up monthly reports for each client. They will also do their best to accommodate your wishes while also keeping in mind your business’s best interest. For example if you would like a certain type of website design they will make sure to implement it’s main idea, all while making sure it fits in line with the best SEO standards.

Experience and Reputation

Reputation is key while it will be necessary for the right SEO agency to be able to deliver first rate service. Experience is also an important quality to look for in the right SEO agency. SEO has various elements that rely heavily on trial and error and with the right experience an SEO agency is sure to help you reach your business’s SEO-related goals. You can see an example of experience and reputation through this Digital Uptrend's testimonial:

Getting in Touch With a Trusted SEO Agency

There are SEO professionals here at Digital Uptrend to assist you with all your SEO-related endeavors, get in touch with Digital Uptrend today with our various locations . We've built trust, shown results & experience. We would like to use our expertise to help you stay away from scam SEO agencies that won’t bring you real results from real knowledge. Contact us Today!

What Exactly Does A B2B SEO Agency Do?

Sat, 22 Feb 2020 02:29:56 GMT

For the most part it is the same as a regular SEO agency doing SEO it’s just the difference of who you are trying to reach as a targeted audience.

B2B (Business to Business) SEO = the science of using search engines to reach professionals

B2B SEO often involves reaching people at the executive level, no matter if it is a big C level executive, startup founder, mid level management or practitioner. This will all come with the intent of informing and educating, while courting the affections of the targeted audience.

A B2B SEO AGENCY Strategy Breakdown

On Page SEO

Everything that goes into making a specific page rank will be handled through on page SEO.This is more commonly known as content SEO. It deals with the text on a business's website that would help rank with search engines. Page length, title tags, and keywords are just a few examples of the content SEO put in.

Off Page SEO

Off page SEO can contain link building, forums, influencer outreach, and content marketing. In layman terms, off-page SEO refers to work taken outside of a businesses website to impact the rankings within search engine results pages.

Technical SEO

This term refers to the ins and outs of optimizing a website for the crawling and indexing phase for Google. With technical SEO, you can help make your site consistent and clean for search engines as they access, crawl, interpret and index your website deciding whether your page is easy to understand and relevant. When an B2B SEO agency does technical SEO you’ll be sure to know that the main goal is to optimize the infrastructure of the website.

B2B SEO vs B2C SEO - What's the difference?

While there are nuances between B2B vs B2C, most of the work utilizes the same SEO tactics.

Whether you’re trying to reach potential customers, businesses, or just trying to get strangers to view your site, the same basic principles will apply:

Research and find what people are searching for.
Be innovative with something that can satisfy them.
With what you’ve created convince Google that you can satisfy them.
In B2B SEO you will continue to do this over and over again.

A significant thing to know when looking into a specific B2B SEO agency or B2C SEO is that the biggest difference between the two is the objectives of campaigns and core goals.

B2B SEO (business-to-business) = the practice of selling products or services to another business.

Starting with online transactions, the business to business space is a bit more complex. A business to customer SEO strategy works easier because a customer can be influenced by a post about a sale on shoes and go directly to the website or store to buy the pair that they’re looking for.

It is more likely that the B2B sales funnel will not be such a short process. This is due to products and services being more widespread or intricate. This will take a longer time for someone to turn from a potential prospect into an actual lead, then into an legitimate paying customer.

Although the conversion rates are high, it is likely to take a few months from the time a business initially finds your brand, goes to the website, and continues to explore products or services until that business starts making transactions. It is this reason that B2B transactions will need more advanced SEO strategies.

B2C SEO (business-to-consumer)= the practice of selling products or services to consumers directly.

For B2C you will be in the realm of selling selling products or services online, the process of using business to consumer SEO is that consumers will somehow find your brand/website (usually through search engines), look through products and information, discover the services or products they are looking for, head over to the checkout and finally electronically pay for their chosen service or product.

This is all typical online transaction. So it is not unusual that businesses need a way of showcasing services or products on their website, collecting customer data while checking out and accepting payments.

When it comes to B2B and B2C, processes like transactions, sales and messaging differ entirely from one another. This makes it especially important that marketers implement the right tactics for their customers (whether businesses or consumers).

As for both business types, randomly asking for backlinks won’t work either. You have to pick relevant sites that are relevant to your niche or risk getting penalized by Google.

If you have any questions for this article, feel free to contact Digital Uptrend - Colorado Springs SEO

Plastic Surgery SEO - An In Depth Analysis

Thu, 06 Feb 2020 04:52:21 GMT

What is SEO and how can it help your Plastic Surgery Practice?

As a plastic surgeon, your main focus is to give patients fantastic results. However, providing results is not enough to grow your business. In reality, what you really need is a steady flow of potential clients scheduling consultations with you year round. There are many ways to grow your practice. People can refer business to you, you can do mailers, TV, Radio, Print, and more. Here in this article, we are going to explore the art of plastic surgery seo .

However, for plastic surgeons, one of the most effective ways to advertise your business is to show up online in front of those ideal clients who are actively seeking out your service. This is possible with Search Engine Optimization (SEO). What we’re trying to do with SEO is to optimize your website to show up at the top of Google whenever someone in your local area searches on their phone or laptop for things like:

“plastic surgeon in {your city}”

“rhinoplasty {your city}”

“{your city} face lift”

“cosmetic surgery near me” etc.

This can be incredibly powerful for your practice, as there are people every single day and month who search up these phrases and are actively seeking out your service or to get more information at the very least.

Now let’s break down what Google’ Search currently looks like:

The Anatomy of Google's Search Results in 2020

Computer/Laptop:

Mobile:

In this example, notice how if you typed “plastic surgeon los angeles” on your computer, that there are 3 organic businesses in the map pack, and then Yelp and Marina Plastic Surgery’s website. Results are similar in this scenario, but it can drastically vary between devices. Why is this the case, and how come websites like Yelp rank higher than other websites?

Welcome to Google’s Search Algorithm.

You see, as soon as you hit “search” on Google, there is an incredible amount of data, testing, and number crunching that is processed to display and determine why Wikipedia, Yelp, or various websites rank higher than other websites.

Similar to a quality score, based on a multitude of factors, Google generates a quality score for a site/page in relation to the given search or keyword to determine why your website, or webMD shows up higher than any other website.

This is incredibly important to know as SEO is essentially the science of figuring out Google’s Search Algorithm, and optimizing your website to match those criteria and give you a higher quality score than competitors to outrank them for keywords. Even Yelp and Wikipedia.

In the case of laptop vs mobile results, Google’s algorithm also recognizes that the kind of information a searcher on mobile might be looking for might be different than when at home on your laptop. Therefore, their results page reflect the differences.

*Hint If you see sites like Yelp ranking highly at the top of Google for your local search term, it’s a good indicator that the competition is not tough. This is the case because if your competitors hired a quality SEO company, they should be able to outrank Yelp, which would mean tougher competition. If your SEO company tells you it’s difficult to outrank Yelp, ditch them.

Ultimately, once you get on the first page (and ideally, the top of the first page), for your main keywords that your clients type in throughout their research and buying process, you will get an explosion of traffic and enquiries to your office and will be booking appointments year round.

Now that you know what SEO is, let’s break down an effective SEO campaign, specifically for Plastic Surgery.

1. Set Realistic Expectations, Goals, & Timeline

Goals/Expectations/Parameters

Realistically, SEO goals, expectations, and timeline can vary drastically between scenarios.

As a general rule of thumb, older sites tend to rank faster from SEO results than newer websites. Also, you don’t want to over-optimize with SEO or you will be penalized for it and results will take even longer.

This is why every SEO campaign must be taken case-by-case and not one campaign should have the same expectations, goals, and timelines, as the other.

Here are some examples:

Let’s say there’s three dentists in a local area who are looking to do SEO for their business:

One dentist has not done much with their website over the years, but the website still comes up online when you search the brand name.

Second dentist has owned the website for a while, and has done SEO with other agencies before and have gotten so-so results over the years.

Third dentist is pretty new to the area and the website went live a few weeks ago and is looking to do SEO.

In these various situations, the first dentist might have to fix their foundation, meaning the site might need mobile optimizations, content updates, navigation & canonical mistakes, etc. The heavy emphasis is on the initial tune-up the website will need before starting to do the Off-Site SEO.

Expect results in 3-5 months.

In the second situation, if the dentist has done SEO over the years and is showing up for some keywords, it means that we can be more aggressive with our link building and content strategy and optimize around existing socials like Facebook and Google My Business. On page optimization will also be necessary but it will probably be up to date.

Expect results in 1-4 months.

In the third situation, the dentist needs to do SEO very slowly at first in order to avoid being penalized, and probably will need foundational help such as optimizing/creating Google My business, content, etc. The site will not show up for keywords for a while and the main focus is doing clean SEO before google gives the Green light to go full steam with off-page SEO.

Expect results in 6-8 months.

What Kind Of Results To Expect?

Referring back to my Anatomy of Google Search 2020, here is a good estimate of percent traffic captured based on ranking on the first page:

Rank 1 - Expect to capture ~ 40-50%+

Rank 2-4 - Expect to capture ~20-40%

Rank 5-7 - Expect to capture ~ 10-20%

Rank 8-10 - Expect to capture ~ 5-10%

Conservatively, let's say you get on the bottom of the first page for a group of keywords totaling 1,000 searches/month.

At Rank 8-10, you can expect to capture 5-10%. On the lowest end, let’s say we capture 5% of search traffic. 5% of 1,000 = 50 visitors/month. Then, out of those, if even 1 in 10 of them are interested and looking to schedule an appointment, that means 5 more appointments/month.

Then out of those 5, you could bring on an additional 1-5 more surgeries/month.

For reference, at the #1 spot, that would translate to 50 more appointments / month. This is why SEO can seriously take your practice to the next level. Although SEO is intangible and can seem overwhelming, the results are very real.

So now you know what kind of results you can expect and timelines for various situations, let’s jump over to the next step: keyword research.

The Power Of Keywords

One of the most important aspects of an effective SEO campaign is proper keyword research. First, you want to group and prioritize keywords based on relevancy, search volume, difficulty, and how close to the buying cycle the keyword is. Then, map out the website and plan out exactly which pages will rank for which group of keywords. This is mission critical as you don’t want multiple pages on your site to compete for the same keyword, and you want to make sure the relevant page is showing up for the search phrase. If there are any keywords that are not relevant to your practice, then simply remove them from the list, with the goal of eventually getting on the first page for all remaining keywords.

Note, specifically in the plastic surgery niche, most cities have at least 1,000 monthly searches from people searching up keywords related to plastic surgery. If you get even 1% of that search volume, that could be an additional 10 more appointments and consultations a month.

One of our favorite tools here at Digital Uptrend is a tool called Ahrefs. It helps us see certain metrics on keywords such as how often it is searched per month, how competitive it is, etc.

Here is an example of a list of keywords we would target for a local plastic surgeon in Denver:

Note* Volume is the number of times that phrase is searched/month.

Summing these up, that’s over 2,000/monthly searches just for keywords related to plastic surgery and Denver.

On Page (Technical) SEO

There are a lot of articles about the On Page factors that impact Google's search algorithm. For plastic surgeons serving a local area, and for local seo in general, these are some of the most critical things to fix with your site that we often come across:

1. No/Duplicate Meta Description on Important Pages

Often times, here at Digital Uptrend we often find websites with no/duplicate Meta Description on important and ranking pages. Writing unique meta descriptions on these pages is a quick but very powerful fix because it helps with controlling keywords and with click through rate.

Below is an example of the SERP for “seattle plastic surgeon” and our rankings from best to worst.

Which one would you most likely click? Which one best describes your current meta descriptions?

Hint*: If you’d like to take a look at your meta descriptions go to Google and use this:

site:yourwebsiteurl.com

and you will be able to pull up all your indexed pages like so:

2. Site Speed

A slow site can have an adverse effect not only with the user experience (most people will “bounce” out of a site within 2 seconds of a page not loading), but it is also a huge ranking factor as high bounce rates will negatively impact your rankings, and Google explicitly stated that (especially mobile) page speed will be a ranking factor.

Two free tools we use to test page speed is Google’s own PageSpeed Insights Tool (https://developers.google.com/speed/pagespeed/insights/) and GT Metrix (https://gtmetrix.com/)

Before and after photos are integral to plastic surgery websites, but a lot of high resolution pictures can quickly slow site speed. Be sure to compress all photos when uploading to your website!

3. Duplicate Content

Duplicate content can confuse Google’s algorithm and lower Google’s quality score of your site. When you have duplicate content, Google’s crawlers have a hard time determining which page to give credit for which keywords. On top of this, it costs Google’s crawl budget when they have to crawl a page that does not add additional value (as it is just a duplicate page) and will dock points from the site because of this.

Siteliner is a great free tool that can help analyze duplicate content on your site for up to 250 pages. Below is an example report of a site with too much common content and not enough unique content:

Common content means content that is similar across multiple pages. In fact, only 15% of their entire site has unique content. Re-writing content or removing unnecessary pages is mission critical as too much duplicate content will negatively impact your SEO and rankings.

4. Wrong Pages Showing Up For Wrong Keywords

In many local websites, the wrong page, or more often times, the home page, could show up in the search results for a query that would have been much better if a different page showed up. This can happen from a multitude of reasons such as the content on the page, having too much content on the home page, and/or having most of your links and anchor text pointing to the wrong pages.

Take a look below:

The keyword I typed was “rhinoplasty gainesville” and yet their directions page is what came up for that keyword even though they have a separate rhinoplasty page.

To fix this problem, first check your content. Make sure that the incorrect pages do not have target keywords in the content, and then make sure that the relevant page has the keyword a few times (don’t over do it), and is a well-written page with 700+ words of good content.

One powerful tactic to gain more relevancy in your content is to look at Google’s LSI (Latent Semantic Indexing) Keywords, and layer them into the content.

To do this, simply search up the target keyword on Google and scroll all the way down until you see something like this:

Minus the specific surgeons, in your page, you would ideally want to include the keywords:

plastic surgery woodbury mn

plastic surgery plymouth mn

plastic surgery burnsville mn

midwest plastic surgery

plastic surgery near me

Another thing you could do, is use a tool like surferseo to analyze the content of top competitors and see what phrases are shared between them to use in your own content. The advantage of this is you know google likes the content and vocabulary or else they wouldn’t be on the first page.

Off Page SEO

Off Page SEO could be a massive post on its own, but is an integral part of SEO that is often overlooked by local SEO marketers.

In a nutshell, Off-Page SEO involves the outside SEO factors that Google’s algorithm takes into account when analyzing the quality of the website. One way Google’s algorithm analyzes this is by looking at the backlinks pointing to the site.

But what’s a backlink?

A backlink is any time another website links back to your website via a hyperlink. A hyperlink is anytime there’s a part of a text that’s clickable and takes you to a different page or website.

For example, here is a “backlink” to our website:

https://www.digitaluptrend.com

^ If you were to click this text, you would be directed to our website, Digital Uptrend.

So in this case, I am getting a backlink from this website because a page within this website is referencing back to our site.

This is a good thing in Google’s eyes because it essentially means that there is someone out there that is talking about the site and referencing the site. So when a lot of high quality websites link back to your own website, it tells Google’s algorithm that you’re the kind of site that others like to talk about, and if you have a lot of them doing that, it probably means it’s trusted by the community and should be more valuable than other websites who aren’t as talked about as much. Essentially, it’s like a popularity game.

Be warned, however, that not all backlinks are the same. If a website is not relevant to your niche and/or have a lot of authority, then it will do nothing, or worse, hurt your SEO rather than help it. One way to check the quality of your SEO company is to check the quality of your backlinks. A terrible SEO company will have done no backlinks, a mediocre SEO company will sign up with a platform like Yext and call it a day, and a good SEO company will get specific industry related and location relevant backlinks.

Here are some methods to get quality backlinks:

#1 Create accounts/pages at all the most popular social platforms (ie: Youtube, Facebook, Twitter, Linkedin, Instagram, YellowPages, Alignable, etc) and link back to your website

#2 Find industry specific directories and submit your information to be added to the directory. Even paid ones may be worth the cost. For plastic surgery, here are just a few of the directory sites we were able to find:

https://www.healthgrades.com/ (Link to create profile here: https://update.healthgrades.com/?pCID=hg-doc-footer-button)

https://www.topratedlocal.com/

https://www.superdoctors.com/index.html

https://www.imcas.com/en/account/create

https://www.rhinoplastysociety.org/application-procedure

https://www.smartplasticsurgery.com/contact-us/

#3 Find location specific directories and submit your information to be added to the directory.

Hint* Try searching up things like “{your location} directory” or “{your location} business page/listing” to find these local directory sites.

#4 Any accreditations, or boards you’re a part of, or certifications you received from a specific institution usually all have websites that are highly authoritative and relevant. They may not know what you might be asking, but it’s worth a shot to reach out to their contact us page and see if you can ask them to mention your website next to your profile or to ask to create a profile.

#5 Local chamber of commerce, and other local business owners. Local business owners linking back to your site will bring a lot of location relevancy to your site and has worked as a quick win for many of our clients. Reach out to your business friends/networking friends, and ask them to link to your website. You can offer to do the same as “businesses we trust.” As a bonus, it will show site visitors that you are genuinely connected to the local community and recognize other local business owners. After all, everyone loves supporting local business.

Google My Business Optimization

We couldn’t wrap up this article without mentioning Google My Business. After all, breaking down the anatomy of search results earlier, you’ll notice that those 3 featured spots on the map (aka the “Snack Pack”) is at the top of the search results. In other words, it’s really important to get on one of those spots. While there are some overlays between regular SEO and GMB SEO, here are two additional factors you need to optimize in order to snag one of these coveted spots.

#1 Citations

Similar to directories, these are authoritative directories that require you to submit your Name, Address, and Phone Number (NAP) into the directory. These include sites like: Bing places, Google Places, Yahoo Local, Yelp, Foursquare, Tripadvisor, angieslist, citysearch, superpages, yellowbook, merchantcircle, manta, etc.

Remember, when you submit your business information to these directories, make sure that you use the EXACT same text for the address in all directories. For example:

2440 Colorado Blvd,

Denver, Colorado 80911

Is different from

2440 Colorado Boulevard,

Denver, Colorado 80911

Notice how on one, Boulevard is shortened to Blvd, while in the other address, the Boulevard is spelled out. Pick one and stick to the same exact address across all directories.

#2 Create a process to generate google reviews. Reviews are part of the algorithm, and in order to generate reviews, you need to be persistent about it with customers. Be sure to get every customer’s email and contact number and ask them to leave a review for you after the surgery. Even if you have to incentivize these reviews, it is worth it. Take a look at the map results for the keyword “plastic surgeon mcallen tx” that gets 400 searches/month:

Who would you most likely reach out to if you were the customer?

If you’ve made it all the way here, congratulations and I hope you learned something along the way.

Please feel free to reach out if you have any questions about the article. Also, we have helped all kinds of businesses in various situations including:

Have tried SEO with another campaign and it didn’t go very well

Currently working with SEO and not sure about results

SItes that were Penalized

Have never done SEO before

Brand New Business

Transfer of Ownership

Changed Locations

So if you are looking for an Colorado Springs SEO company, then we’d be happy to look at your situation and see if we’d be a good fit.

Car Dealer SEO

Mon, 27 Jan 2020 01:45:48 GMT

Is Car Dealer SEO a Beneficial way of getting more clients?

If you’re a car dealer SEO, then you understand websites like cargurus and cars.com are changing the way people shop for cars. Many small-medium car dealerships feel they would never be able to compete with these chain brands on Google. However, this is just not the case.

Here is an example of a local site ranking on the 2nd spot on the organic search results for the keyword "used cars for sale denver":

Here, mountainstatestoyota is outranking carfax, autotrader, edmunds, and then we see another local website before carmax. In fact, it happens more often than you'd think.

The Advantages of SEO for Your Dealership :

Search Engine Optimization (SEO), is the process of increasing the amount of visitors and organic traffic to a website by increasing the number of webpages that are seen by users, and increasing listing rankings on a search engine's (Google, Bing, Yahoo) indexed search results.

How valuable is SEO really?

Nowadays, the majority of people that shop for a car go online. You can and WILL miss out on an overwhelming majority of customers by not showing up in the search results for the major keywords that people are typing when looking for a car in your city. SEO is changing the game for car dealers because it is allowing local business owners to create as much online presence as some of the top leading car selling companies which then converts to more calls, more traffic and more customers.

Just showing up on a top search result is not the only factor that SEO is making a difference with. Most business owners have a website that doesn’t attract any new customers at all. We like to call these ‘online business cards’ simply because they don’t actually bring any new customers to your business.

SEO also involves corresponding with google's algorithms. This means when you create a website, there will always be specific factors that google will either promote you or demote your website for. This may include relevant content, backlinks and more. By choosing and knowing the right keywords and implementing the right SEO strategies, you’ll see massive success in your business. Give us a call & we’ll show you how!

HOW TO DEVELOP THE MOST EFFECTIVE SEO STRATEGY

What if we could tell you that by creating and implementing a list of effective keywords, you could potentially bring in over thousands of potential customers and traffic for your car dealing website?!

Once you get on the first page for all of those keywords, you’ll see a huge boost in people calling your business and you’ll be sure to see new faces coming in to look for a car to buy.

So with 1000 new potential leads coming to your website and business, if 100/1000 leads actually bought the car would it be worth it? OF COURSE!

With that being said it is up to business owners to understand their own potential with SEO. Any car dealer can easily increase the amount of traffic to their website and ultimately their dealership by simply targeting the right keywords.

HOW TO CHOOSE THE RIGHT KEYWORDS

As an SEO company one of the first steps after onboarding, we will start by developing a keyword list that is buyer intent but also relevant to your industry. We find the right keywords through our own credible keyword research tools where you’re able to see what the majority of people are typing when they search for something on google or any other search engine.

Here are some examples of what car dealer keywords should look like:

“Car Dealer + (City)”
“Used Car Dealer + (City)”
“Car Make + (City)”
“Used Car Make + (City)”

When people search for cars online and they want a specific vehicle, like a Used Subaru in Colorado Springs, you know when they type in that keyword they’re more than likely looking for to buy that car. They would be a prime candidate for your dealership. Even in our own city we are seeing keywords like “Used Subaru (in) Colorado Springs” being searched over 200 times in a single month.

Now people in Colorado love their Subarus but that doesn’t mean there aren't other makes and models that are being searched. Check out the search volume for “Used Toyota Colorado Springs”

That’s another 40 potential people per month that are looking to buy a used toyota in Colorado Springs. And that’s 40 new people every month could be your new customers.

Of course searches vary by city and state but that’s why you need an experienced SEO team to do the research properly. Now you might be thinking some of these numbers are a little small.

You might be looking at 40 searches and thinking that it is not very much. But the thing is when you start building a list of these guys. You start to see how being in first place for all of the keywords on the list could be a game changer for your dealership.

Check out this list of keywords below. When you add up the total amount of searches for each keyword, you’ll see there’s over 1000 searches a month.

WHAT IS ON PAGE OPTIMIZATION?

SEO is split into two aspects. The first is the work that is done to the actual website which we call On-Site Search Engine Optimization. These are things such as meta titles and descriptions, any errors that are negatively impacting the site and things like site speed. All these have an effect on your rankings and if not up to par with google standards, can push you down in the search results. Whenever we launch a campaign we start by first going through a rigorous audit to make sure your website has all of the back-end optimization google likes to see. We’ll analyze your competitors to see what we’re up against and develop the extra material needed to out rank them.

WHAT IS OFF PAGE OPTIMIZATION?

After completing the first phase, we move into the second aspect of any SEO campaign: the Off-site SEO. This aspect is as equally as important as the first. Although it seems like Google is moving away from giving so much credit for off page factors for things like links but even then off-page is still a huge factor in ranking both locally and nationally.

DO YOU HAVE GOOD USER EXPERIENCE?

Another huge factor in ranking a website is the User Experience (UX). Having a website where people constantly land on 404 pages (Broken Pages) will cause them to leave your site faster. In other words,if they have a bad experience and they leave. Google calculates this with something called Bounce Rate. Basically the faster people leave your site after they go to it, the higher your bounce rate. If google see people are quickly leaving your site. They will push you down in the rankings.

SHOULD YOU CARE ABOUT YOUR GOOGLE MY BUSINESS PAGE?

If your auto dealership doesn’t have a fully optimized Google My Business page, you’ll eventually get lost in the pages in the Google Maps Listing.

Just like the SEO we do for your website, the google my business page has certain aspects that need to be looked at in order for your listing to appear higher in the search results.

The reason why google my business matters so much is because it’s the first thing people see when doing a local search, this is especially true for when people are searching on their phones which the majority of users nowadays are using mobile over desktop.

Ranking in the Top 3 in the Maps is just as beneficial as ranking Top in the Organic Search Results.

HOW TO OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE

Having a GMB page can be both amazing, and detrimental for auto brokers. People today read reviews and leave reviews. Having influence over those reviews and having a strategy in place to guarantee good reviews is imperative to having a great google my business page that ranks wells. Of course Google is just going to avoid listing a 1-star business as the first suggestion when people are searching for a car online. So having good reviews is one thing. Next is the gradual and consistent increase of your dealership’s Name, Address, Phone Number, and Website across different directories on the web. We also call this the NAPW. So Listing them on different directories such as: local.com, will help your GMB be seen as an authority in the rankings. The next thing you’ll want to do is list your auto dealership’s site listed on different websites that are relevant to the car industry. Check out Cars.com for an example.

Other factors in getting your Google my business page to positively increase in the rankings include:

Picking the correct relevant category for your GMB
Uploading Geotagged Images of your business and it’s services in action
Getting your GMB Verified (Code received in the mail)
Responding to Customer Reviews
Getting More Customer Reviews

WHY ELSE WOULD YOU WANT TO DO SEO FOR YOUR DEALERSHIP?

Of course getting traffic to your website doesn’t necessarily mean you’ll get conversions.

You need a solid website that will guarantee a great user experience and a flawless first impression. But what being on the first page will also do for car dealerships is increase their amount of impressions. This is when someone sees your website but doesn't actually click on it. The more impressions the more you’re building your brand’s authority in the eyes of users. Being in the top of the rankings in a sense means you’ve gained the trust of people who are searching for certain services. Over 90% of clicks go to organic search results because people tend to avoid things like Google Ads, you’ll see as you’re presence increases in the searches, the results will outweigh any other internet marketing strategy there is.

So if you own a car dealership you WILL need an SEO Colorado Springs Company at that not only builds up your authority on the web but also builds the trust between your business and theirs. Make sure to know the basics of SEO, the value and the people who can help your business succeed, call Digital Uptrend for questions or an appointment.

Other factors in getting your Google my business page to positively increase in the rankings include:

Picking the correct relevant category for your GMB
Uploading Geotagged Images of your business and it’s services in action
Getting your GMB Verified (Code received in the mail)
Responding to Customer Reviews
Getting More Customer Reviews

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